Suppose the SEO power of a website is a multi-story building. There is a foundation, there is a ground floor and other floors of this building. Now what would be the floors, the fixtures and fittings and other components of this building in the language of SEO? Of course: Backlinks! All together this system makes up a backlink profile. And just like seismographs or other tools are used to assess the sustainability of the building, different tools like Ahrefs, Semrush, MOZ are used in SEO to assess the Backlink Profile, how firm it is.

Backlink Profile Definition

A backlink profile is a comprehensive overview of all the backlinks pointing to a particular website. Backlinks are incoming links from other websites that lead to your site. The profile includes details such as the quantity and quality of these backlinks, their origins, and the anchor text used. A robust backlink profile is crucial for SEO because search engines use it to gauge a website’s authority and relevance.

How to check the Backlink Profile?

To check a backlink profile, you can use various SEO tools. Popular tools include Ahrefs, SEMrush, and Moz. These platforms provide comprehensive data on your backlinks.

backlink profile checker

Start by entering your website’s URL into the tool. The tool will then generate a detailed report of all the backlinks pointing to your site.

Examine the total number of backlinks and referring domains. Look at the quality of these backlinks by checking their domain rating. Pay attention to the anchor text used, ensuring it’s relevant and not over-optimized. Review the geographical distribution of your backlinks to understand where your link traffic is coming from. Regularly updating and analyzing your backlink profile helps in identifying potential issues and opportunities for improvement.

What is a good Link Profile?

A good backlink profile has following characteristics:


  • Abundance of links from high authority domains.
  • Linking websites are highly relevant to target website
  • Various backlink types (for example: a good mix of Guest Posts, Forum Backlinks, Niche edits and PBN Links.
  • Natural anchor ratio: Most of the links are with branded or Naked URL anchors.
  • Most of the links are pointing to homepage.

What is a bad Backlink Profile?

Bad backlink profile usually has following features:

  • Links from lots of low quality, low authority, spammy domains.
  • Linking websites are of no relevance to target website.
  • Overoptimized anchor texts.
  • Most of the links point to inner pages rather than homepage.

Common Metrics used to analyze Backlink Profile

Several metrics are commonly used to assess the quality and effectiveness of a backlink profile. Domain Authority (DA) and Page Authority (PA) are essential metrics provided by tools like Moz, indicating the overall authority of a website and specific pages, respectively.

Another crucial metric is the number of referring domains, which shows how many unique websites are linking to yours. The diversity of referring domains is vital for a healthy backlink profile, as it demonstrates a wide range of sources endorsing your site.

Anchor text distribution is also important, ensuring it’s varied and relevant to your content rather than overly optimized with keywords. Spam Score is a metric that indicates the likelihood of a website being penalized by search engines for spammy practices; a lower score is preferable.

Trust Flow is another important metric used to assess the quality of a backlink profile. It’s part of Majestic’s metrics, which analyze the trustworthiness of a website based on the quality of its backlinks. Trust Flow measures how trustworthy a site is by evaluating the quality of the sites linking to it.

A high Trust Flow score indicates that a website has backlinks from trustworthy and authoritative sources, which can positively impact its own authority and credibility. Trust Flow considers factors such as the quality, relevance, and diversity of backlinks, as well as the overall link neighborhood of the site.

Additionally, examining the context of backlinks, such as whether they come from relevant content or authoritative websites in your niche, provides valuable insights. Follow vs. Nofollow links distinction is significant, as Follow links pass authority, while Nofollow links do not.

Monitoring the growth or decline of backlinks over time helps track the effectiveness of your link building efforts and identify any potential issues or opportunities. Combining these metrics provides a holistic view of your backlink profile, enabling you to make informed decisions to improve your website’s SEO performance. Regularly reviewing and analyzing these metrics ensures that your backlink profile remains strong and contributes positively to your website’s visibility and authority on search engines.


To sum up, you now gained the idea of what is good and bad backlink profile. Be attentive to the mentioned guidelines to maintain a good backlink profile and achieve higher rankings!