In the ever-changing SEO landscape, having the correct tools for analyzing and improving your website’s performance is critical. One such excellent tool is MOZ Link Explorer. This post will look at what MOZ Link Explorer is, how to use it successfully, and how it compares to other popular backlink checkers such as Ahrefs and Semrush.

Understanding MOZ Link Explorer

MOZ Link Explorer is a thorough tool for analyzing a site’s backlink profile. Link Explorer, created by Moz, a major SEO software business, enables users to evaluate the quality and amount of backlinks going to their website. This tool sheds light on link building, tracks competitors’ backlinks, and provides a complete breakdown of a site’s link metrics.

Key features of MOZ Link Explorer

Link Explorer shows you all the backlinks that point to your website. This comprises the number and quality of backlinks, as well as the domains that link to your site.

Domain Authority (DA), Page Authority (PA)
This tool calculates DA and PA scores, which two Moz metrics used to forecast how well a website or page will rank in search engine results pages (SERPs).

Anchor Text Analysis
It displays the anchor texts used in the backlinks, allowing you to understand the context in which your site is linked.

Spam Score
Link Explorer assesses the spam score of connecting domains, allowing you to spot potentially damaging backlinks.

Link intersect
This function identifies sites that link to your competitors but not to you, providing important link-building chances.

How to Use MOZ Link Explorer

1. Accessing the Tool.

MOZ Link Explorer requires a Moz account. There are both free and paid subscription choices, with the pricier plans providing more detailed statistics and additional features.

2. Entering Your Domain.
Once logged in, type your domain into the search bar. Link Explorer will create a detailed report about your backlink profile.

3. Analyzing backlinks
Check the list of backlinks to your website. Examine the quality of the connecting domains, the DA and PA ratings, and the anchor texts. Use this data to evaluate the strength of your backlink profile and pinpoint areas for improvement.

4. Use Link Intersect
Using the Link Intersect function, you can discover fresh link-building chances by discovering sites that link to your competitors but not you. Reach out to these websites with high-quality material that could result in a backlink.

5. Tracking Competitors
Enter your competitors’ domains to view their backlink profiles. Analyze their strategy and look for ways to imitate their effective tactics.

MOZ Link Explorer and Ahrefs / Semrush Backlink Checkers

Ahrefs backlink checker is another prominent SEO tool that is well-known for its advanced backlink research capabilities. Ahrefs has a larger index of live backlinks than MOZ Link Explorer, so it provides more thorough statistics. Ahrefs excels at providing detailed keyword research and content analysis features.

Pros of Ahrefs include an extensive backlink index, comprehensive keyword research, and detailed content analysis.
Cons of Ahrefs: Higher cost than MOZ, harder learning curve for novices.


Semrush is a comprehensive SEO tool that combines backlink analysis with a variety of other functions such as keyword research, site auditing, and competitor analysis. While its backlink checker is effective, it is typically viewed as part of a larger SEO toolset rather than a stand-alone solution.

Pros of Semrush include an all-in-one SEO tool, good keyword research, and competitive analysis.

Cons of Semrush: Semrush’s many capabilities might be intimidating, and it is more expensive.


MOZ Link Explorer is an extremely useful tool for analyzing and optimizing your website’s backlink profile. It aids in the development of a strong SEO strategy by providing precise information about your backlinks, DA, PA, and spam score. While it lacks Ahrefs’ huge backlink database or Semrush’s all-in-one features, its user-friendly layout and specialized link-building tools make it an invaluable resource for both novice and expert SEO professionals. Understanding how to utilize MOZ Link Explorer and how it compares to other tools will help you make more informed decisions about improving your site’s SEO performance.