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CTR BOOSTING CLICKS – Google SEARCH CLICKS DISTRIBUTED OVER TIME

CTR% (or Click Through ratio) is one of the major factors Google uses to evaluate your site and place you in its SERP.

Click-Through Rate (CTR) is a metric that measures the percentage of people who click on a specific link compared to the total number of people who view a page, email, or advertisement. It is commonly used in online advertising and email marketing to assess the effectiveness of a campaign or the appeal of a particular link or call-to-action.

The formula for calculating CTR is:

CTR=(Number of ClicksNumber of Impressions)×100CTR=(Number of ImpressionsNumber of Clicks​)×100

In the context of search engines like Google, CTR can also be relevant, especially when it comes to the search engine results pages (SERPs). Google itself has not explicitly confirmed that CTR is a direct ranking factor, but there is evidence to suggest that it may influence rankings. Hence why there is a need for manipulating click-through rate, to gain an advantage in SERP’s.

Here’s how CTR could potentially impact rankings:

1. User Engagement Signals: High CTR may indicate that a particular search result is relevant and valuable to users. Search engines aim to provide the best user experience, and if a page is getting a high CTR, it may signal to the search engine that users find it useful.
2. Dwell Time: While not the same as CTR, the amount of time users spend on a page after clicking on a search result (dwell time) is another user engagement signal. If users quickly return to the search results (indicating dissatisfaction), it might negatively impact rankings.
3. Personalization: Some believe that individualized search results based on user behavior, including CTR, may play a role in personalized search experiences.

It’s important to note that while CTR can be an indicator of the relevance and attractiveness of a search result, search engines use a multitude of factors to determine rankings. Content quality, relevance, backlinks, and other factors also play significant roles.